Follow these Brand and Identity, step by step tips to up your game and outshine your competitors in the ground of branding.We often get caught up with the term, “Branding and Identity”. Our mindsets have woven such complex connection of neuron in our head to believe that the term, ‘Branding’ is only reserved for big corporate identities and powerhouses. But reality is much different and somehow a good news for everyone. Today I’ll tell you how you benefit your organization and yourself by establishing what your brand equals to with the help of brand and identity.
I come from a background of publishing and often relate Branding as getting a great concept and cover all the important aspects of publishing to marketing, to achieve a place in the bestseller shelf of the bookstore. That’s what a great brand looks like, easy to recognize and reach