Month: July 2019

How to build a brand persona? | Understanding brand personality and consumer behavior

What is Brand Personality? You can define brand personality as a set of specific terms related to human characteristics which you can easily associate with your brand..Brand personality gives your consumer a relevant term to relate to. Defining your brand more keenly encourages brand loyalty and popularity among your targeted audience. This helps the right …

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It’s Hard to say Goodbye to the Powerhouses of Your Confidence

Leaving a workplace is never a easy decision, especially when you’ve learnt hundreds of things there, while enjoying the company of countless friendships. Starting my professional career with Evergreen Publications will always be a marvelous thing for me. Professionally it was a super challenging as well as knowledge multiplier experience, while personally it was a …

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